Who we are?

After having created the Technical Center of Appellations in 1994 (a tool for the vine growers from the 7 appellations of Center-Loire), the winemakers of Sancerre decided to equip themselves with a communication tool, a showcase of the vineyard which was to reflect the atmosphere of the Appellation, its history, its women and men, all that makes Sancerre unique. In 1996, the opportunity to acquire a large building in ruins, dating from the fourteenth century and in the heart of the historic center of Sancerre, is presented. This would officially launch the "House of Sancerre" project. After long restoration work carried out with scenographers, architects and committed winemakers, the House of Sancerre opened its doors to the general public. The House of Sancerre is managed by the Sancerre Wine Promotion Committee, a communications subsidiary of the Union Sancerroise Wine Union, a defense union of the AOC Sancerre. The winemakers of the AOC Sancerre, convinced that to carry out an idea of such magnitude could only be done collectively, fully adhered to the implementation of the project and have funded 75% of it.

Opening the doors for you at our House of Sancerre, having you discover all the secrets of the appellation or experiencing memorable moments and conviviality during our events? The team at the House of Sancerre is here to serve you…